Drifter

Drifter is a fashion label based in L.A. that creates innovative clothing.

While working closely with company stakeholders, I lead the web strategy, design and development for the e-commerce web site. The project’s primary focus was to convert Drifter’s static web presence into a direct-to-consumer e-commerce channel. We chose to use Shopify as the e-commerce platform because of the amount of product and ease of use for shop managers.