How to Set Up Free Shipping on Shopify


Offering free shipping on Shopify is a key strategy for online businesses to attract and retain customers by addressing one of the main causes of cart abandonment: high shipping costs. And many customers expect free shipping on items depending on your industry. This guide covers:

  • How to set up free shipping on Shopify by offering it on everything, based on minimum cost, or based on weight.
  • The best apps for promoting and setting up rules for free shipping
  • How offering free shipping can reduce cart abandonment, outshine competitors, and promote customer loyalty.
  • Factors such as shipping costs, product prices, and packaging before implementing free shipping.
  • Insights to help both new and experienced Shopify merchants improve customer experience and positively impact their bottom line through effective free shipping practices.

How to Set Up Free Shipping Discounts in the Shopify Admin

Packages in a warehouse

Setting up free shipping discounts in Shopify can be achieved through various methods, including offering free shipping on everything, based on minimum cost, or based on weight.

To implement free shipping on everything, you can go to the ‘Shipping’ section in the Shopify admin panel. Under ‘Shipping rates’, select ‘Edit’ and create a new shipping rate for ‘Free Shipping’. Ensure that it applies to all products and customer locations.

For minimum cost-based free shipping, set the minimum order amount under ‘Shipping’ and ‘Free shipping rate’ settings.

To configure weight-based free shipping, navigate to ‘Settings’ > ‘Shipping’ > ‘Add shipping zone’ and set up weight-based rates. Enable the free shipping option and set the weight parameters accordingly.

How to Offer Free Shipping on Shopify

Offering free shipping on everything in one’s Shopify store involves configuring the appropriate settings to automatically apply free shipping to all eligible orders or products.

To enable free shipping for all products in your Shopify store, follow these steps:

  1. Log in to your Shopify admin account
  2. Go to the ‘Settings’ and click on ‘Shipping’
  3. Select the ‘Shipping rates’ section
  4. Click on ‘Manage rates’
  5. Add a new shipping zone or edit an existing one
  6. Set the ‘Price’ to ‘Free’ for the appropriate shipping zone

Enabling free shipping can attract more customers and increase sales by removing the barrier of additional shipping costs. It’s important to consider shipping costs and impact on profit margins, as well as setting a minimum order value to qualify for free shipping to balance costs and benefits effectively.

How to Offer Free Shipping Based on Minimum Cost

Setting up free shipping based on a minimum cost threshold in Shopify allows you to offer free shipping for orders that meet specified purchase criteria, enhancing customer satisfaction and incentivizing higher cart values.

To define the qualifying criteria, start by accessing your Shopify admin panel and navigating to the ‘Shipping’ settings. Under the ‘Shipping profiles’ section, click ‘Create new profile’ and set the ‘Minimum order price’ to the desired threshold. Consider additional factors such as geographical limitations, product weight, or shipping methods.

After configuring the criteria, ensure that your shipping rates display accurately to customers at checkout, and communicate the free shipping threshold on your website to motivate larger purchases.

How To Offer Free Shipping Based on Weight

Configuring free shipping based on weight in Shopify enables you to offer free shipping for products based on their weight or dimensions, providing flexibility in managing shipping costs.

To set up free shipping based on weight, the first step is to define the weight ranges for which free shipping will apply. You can do this by accessing the shipping settings in your Shopify dashboard and selecting the ‘Manage rates’ option.

Here, you can add weight-based shipping rates and set the conditions for free shipping based on weight. Once the weight ranges are defined, you need to consider the shipping providers you work with, as different providers may have varying cost structures based on weight. It’s important to factor in these costs when setting up your free shipping policies to ensure you’re not incurring unexpected expenses.

Apps to Promote Free Shipping on Your Shopify Store

Utilizing specialized apps can effectively promote free shipping on your Shopify online store, offering features like product badges, cart discounts, and shipping bars to enhance the customer shopping experience.

These apps can integrate seamlessly with your existing store setup, allowing you to create targeted promotions based on customer behavior and purchase history. They also provide real-time shipping rates, address validation, and delivery tracking, ensuring a transparent and reliable shipping process.

Many of these apps offer customizable options for setting minimum order thresholds for free shipping, enabling you to tailor the offer to your specific business requirements. This level of flexibility in implementing free shipping promotions can ultimately lead to increased customer satisfaction and loyalty, contributing to the overall success of your online store.

Flair Product Badges + Labels (Top Pick)

Flair Product Badges + Labels app on Shopify

The Flair Product Badges + Labels app on Shopify is a top pick for promoting free shipping, offering customizable badges and labels to highlight free shipping offers and discounts on products.

With the Flair app, merchants can easily create eye-catching badges and labels that can be added to product images, collection pages, and cart pages, informing customers about the availability of free shipping options. These badges not only attract attention but also build trust and encourage purchasing decisions. The ability to customize the badges allows businesses to maintain brand consistency while effectively promoting their free shipping offers.

All-in-One Discount on Cart

All-in-One Discount on Cart app for Shopify

The All-in-One Discount on Cart app for Shopify provides comprehensive discounting options, including free shipping promotions and cart-based discounts, to optimize the customer shopping experience.

By integrating this app into your Shopify store, you can easily set up enticing discounts to attract and retain customers. One of the notable capabilities of the app is its ability to offer free shipping promotions to incentivize larger purchases. For instance, you can create a promotion that automatically provides free shipping for orders above a certain value, encouraging customers to add more items to their carts to reach the threshold.

The app give the power tos you to manage cart-based discounts with ease. For example, you can configure buy-one-get-one (BOGO) deals, percentage discounts, or fixed amount discounts based on the cart contents, fostering an environment where customers feel rewarded for their purchases.

Hextom: Free Shipping Bar

Hextom Free Shipping Bar app on Shopify

The Hextom Free Shipping Bar app on Shopify is a versatile tool for displaying free shipping offers and incentives to customers, enhancing their shopping experience and promoting conversions.

One of the key features of the Hextom Free Shipping Bar app is its ability to create eye-catching banners that can be fully customized to match the store’s branding, ensuring a seamless integration with the overall design.

The app allows for targeted messaging, enabling the display of free shipping offers based on specific conditions, such as cart value or product categories, increasing the relevancy and impact of the promotions.

In addition, the app offers dynamic countdown timers to create a sense of urgency, nudging customers towards making a purchase to avail the free shipping offer before the time runs out.

How to Cover Free Shipping Rates

Managing free shipping rates on Shopify involves optimizing packaging, utilizing different delivery service providers, and considering fulfillment services to balance costs and benefits effectively.

Optimizing packaging is crucial for minimizing dimensional weight charges and reducing material costs. It’s essential to choose packaging that ensures secure and efficient delivery while minimizing excess weight and dimensions.

When selecting delivery service providers, compare their shipping rates, delivery times, and service quality to find the best fit for your business. Utilizing multiple providers strategically can offer a balance of cost-effectiveness and reliability.

Relying on fulfillment services can streamline shipping processes, optimize inventory management, and provide access to discounted shipping rates. Coordinating with third-party fulfillment services may present challenges related to communication and quality control.

Roll Shipping Costs Into Product Pricing

Rolling shipping costs into product pricing on Shopify can be a strategic approach to offsetting free shipping expenses while maintaining competitive margins and pricing for your products.

By incorporating shipping costs into the product prices, businesses can present an attractive pricing model to customers, where the shipping expenses are seamlessly integrated. This approach allows businesses to maintain transparency with customers and minimize the sticker shock that may arise from separately listed shipping fees.

It can also simplify the purchasing process for customers, as they perceive a more convenient and predictable pricing structure.

Optimize Packaging

Optimizing packaging for free shipping on Shopify involves efficient and cost-effective methods to ensure safe delivery, reduce shipping weight, and minimize associated fulfillment expenses.

One way to achieve packaging optimization is by using the right-sized boxes and packaging materials to avoid excess void fill and reduce dimensional weight charges. Leveraging custom packaging solutions tailored to the specific dimensions of your products can help prevent unnecessary space and material wastage.

Collaborating with shipping providers can also be beneficial. By understanding their packaging guidelines and requirements, you can streamline the process and potentially negotiate better shipping rates based on improved packaging practices.

Try Using Different Delivery Service Providers

Exploring diverse delivery service providers for free shipping on Shopify can provide cost-effective and reliable options to fulfill customer orders while optimizing shipping rates and delivery times.

By leveraging multiple shipping carriers, businesses can benefit from competitive rates and diverse service offerings that cater to various customer needs. With more options, companies can choose the most efficient routes for packages, reducing shipping costs and transit times. Integrating multiple carriers allows for backup options in case of service disruptions or peak shipping periods, ensuring continuity in meeting delivery commitments and enhancing customer satisfaction. The flexibility to select the most suitable carrier for each order enables businesses to provide tailored shipping solutions, enhancing the overall shopping experience.

Utilize Fulfillment Services

Leveraging fulfillment services for free shipping on Shopify can offer logistical and operational benefits, streamlining order processing and enhancing the overall customer experience.

By partnering with fulfillment services, merchants can optimize their order fulfillment process, leading to faster delivery times and improved inventory management. This, in turn, can result in reduced shipping costs and enhanced operational efficiency.

Additionally, fulfillment services bring the advantage of warehousing and distribution capabilities, allowing businesses to expand their reach and offer competitive shipping options to customers.

Offering Free Shipping on a Promotional Basis

Implementing free shipping on a promotional basis for specific products or time-limited offers can create customer excitement, drive sales, and strategically manage shipping costs on your Shopify store.

When carefully planned and executed, promotional free shipping has the potential to enhance customer engagement by incentivizing purchases and boosting customer satisfaction. By highlighting free shipping as a limited-time offer or tying it to specific products, it can create a sense of urgency and encourage customers to make a buying decision. Strategically integrating free shipping into your sales promotions can serve as a powerful tactic to increase order values and drive repeat purchases.

From a cost management perspective, the implementation of free shipping can be optimized by setting clear conditions and thresholds for eligibility. This could include minimum order values or specific product categories, ensuring that the cost of offering free shipping is offset by increased sales and customer retention. It’s crucial to analyze the impact on profit margins and set realistic expectations for the returns on this promotional strategy.

Why Offer Free Shipping?

Man shopping on phone in the city

Offering free shipping on your Shopify store presents several compelling reasons to consider, including reducing cart abandonment, outshining the competition, and promoting customer loyalty.

Reduce Cart Abandonment

Free shipping can significantly reduce cart abandonment rates by eliminating unexpected costs and providing a seamless shopping experience for customers on your Shopify store.

According to a recent study by the Baymard Institute, high shipping costs are considered one of the main reasons for online cart abandonment, with 55% of customers leaving their carts due to unexpected fees. Providing free shipping not only incentivizes customers to complete their purchase but also fosters trust and loyalty.

Transparent shipping costs and clear communication of delivery timelines can positively influence the purchase decision, contributing to improved customer satisfaction and retention rates. By making shipping details accessible and straightforward, merchants can create a more pleasant and compelling shopping experience, ultimately reducing cart abandonment and increasing conversions.

Outshine the Competition

Offering free shipping can help your Shopify store outshine the competition, especially in a competitive marketplace, by providing an attractive and cost-effective option for customers.

By providing free shipping, you can significantly enhance the customer perception of your brand. Customers often prioritize convenience and cost-saving when making purchase decisions, and free shipping addresses both of these factors. This can lead to improved brand loyalty as customers feel valued and appreciated. Free shipping can serve as a powerful sales growth strategy, attracting more customers and encouraging increased spending per transaction. In a crowded marketplace, this can be a crucial competitive advantage that sets your store apart.

Promote Customer Loyalty

Free shipping promotions can effectively promote customer loyalty on your Shopify store, encouraging repeat purchases and enhancing the overall shopping experience.

By offering free shipping, you can entice customers to return to your store, as they perceive added value and savings. This can lead to increased customer lifetime value as they continue to make purchases over time, benefiting your business in the long run.

Such promotional strategies create a positive impression, demonstrating your commitment to customer satisfaction and convenience, ultimately contributing to building trust and loyalty.

Factors to Consider Before Offering Free Shipping

Before implementing free shipping on your Shopify store, it’s essential to consider various factors such as shipping costs, order thresholds, and customer purchase behaviors to ensure a strategic and sustainable approach.

When offering free shipping, businesses need to carefully evaluate the impact on their overall costs. While it can attract more customers and drive sales, it’s vital to calculate the potential loss or increase in shipping expenses.

Setting order thresholds can be a smart way to balance free shipping with operational costs. By establishing a minimum purchase requirement for free shipping, businesses can encourage larger orders and mitigate the impact on profit margins.

It’s also important to align free shipping with customer purchase patterns. Analyzing when and what your customers buy can help in structuring free shipping offers to boost conversion rates and maximize customer satisfaction.